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The Beer Shop Sticker Sticking Contest!

The Beer Shop Sticker Sticking Contest!

Since you all love contests so much, we’ve decided to make it TWO CONTESTS IN ONE!

1st, Contest will be judged by our staff…. (Pretty much self-explanatory.)

2nd Contest same contest as above, only the winner(s) will be decided by the most votes. So tell a friend and tag your entry/entries on the social media. (All ties will be settled by our staff)


To enter:

Grab some stickers from The Beer Shop then start placing those stickers all over.

Find the most creative places you can think of in each of the 7 listed categories below. We’re hoping for some quintessential New England craft beer places. Find somewhere roaming around. Planning a trip in a faraway land? Ok that might be too much, but we’re also open to any outrageous and or wildly inappropriate but hilarious placements of stickers.(Good fun, don’t go breaking rules/laws, please see the legal jargon) Let’s just try and avoid being extremely offensive and remember to stay within the legal realm of legality… Tag us and use the hashtag #TheBeerShopContest on Facebook, Instagram, or Twitter.

We encourage everyone to enter both, and all the 7 categories:

  1. Best Beer Tag
  2. Most artsy/creative
  3. How’d it get there
  4. What?! (Most random placement)
  5. NSFW
  6. Highest placement
  7. Biggest celebrity

Both contests will run from July 25th to August 5th. One Winner per category, limit 1 prize per winner. Winners of the each categories will receive a swag pack from The Beer Shop. (Pics coming soon)

Contest rules are as follows:

Must be 21 or older with valid ID. Must own rights to your images and allow The Beer Shop to post them. Must not break any law(s) during your sticker sticking or picture taking.

Legal Terms & Conditions


Eligibility: Musty be  are at least 21 years old  as of the date of entry with valid ID. The Campaign is only open to legal residents of the United States, and is void where prohibited by law. The Beer Shop Sticker Sticking Contest is subject to all applicable federal, state, and local laws and regulations. Void where prohibited.


Agreement to Rules: By participating, the Contestant (“You”) agree to be fully unconditionally bound by these Rules, and You represent and warrant that You meet the eligibility requirements. In addition, You agree to accept the decisions of The Beer Shop, in its sole and absolute discretion, as final and binding as it relates to the content of this Campaign. You agree to abide by all applicable laws, rules, regulations and refrain from any illegal conduct (including defacing or trespassing upon the property of any third party)  in connection with your participation in the Campaign.

Campaign Period: Entries will be accepted online starting on July 25th and ending August 5th, 2017. All online entries must be received by August 5th, 2017.

How to Enter: The Campaign must be entered by submitting an entry using the #TheBeerShopContest hashtag and tagging The Beer Shop on Facebook, Instagram, or Twitter The entry must fulfill all Campaign requirements, as specified, to be eligible to win a prize. Entries that are incomplete or do not adhere to the rules or specifications may be disqualified at The Beer Shop discretion.

Prizes: The Winner(s) of the Campaign (the “Winner”) will receive The Beer Shop Swag kit. This prize may or may not have any cash value. Actual/appraised value may differ at time of prize award, and based on the faith and credit in the US gov’t – which is no small variance. The specifics of the prize shall be solely determined by The Beer Shop. No prize substitution shall be permitted except at The Beer Shop discretion. Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for The Beer Shop Winner’s contest entry for purposes of advertising and trade without further compensation, unless prohibited by law.

Odds: The odds of winning depend solely on the skill of the entrant and the mood of the selection committee tasked with picking a winner.

Winner Selection and Notification: Winner will be selected by selection committee vote under the supervision of The Beer Shop and perhaps Rich’s dog, Buddy. Winner will be notified by email, mail, or Facebook within five (5) days following selection of Winner. The Beer Shop shall have no liability for Winner’s failure to receive notices due to spam, junk e-mail or other security settings or for Winner’s provision of incorrect or otherwise non-functioning contact information. If Winner cannot be contacted, is ineligible, fails to claim the prize within 5 days from the time award notification was sent, or fails to timely return a completed and executed declaration and release as required, the prize may be forfeited and an alternate Winner selected. Receipt by Winner of the prize offered in this Campaign is conditioned upon compliance with any and all federal, state, and local laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY WINNER (AT THE BEER SHOP SOLE DISCRETION) WILL RESULT IN WINNER’S DISQUALIFICATION AS WINNER OF THE CAMPAIGN, AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.

Rights Granted by You: By entering this content (e.g., photo, video, text, etc.), You understand and agree that The Beer Shop, anyone acting on behalf of The Beer Shop, and The Beer Shop licensees, successors, and assigns, shall have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the World, without limitation, your entry, name, portrait, picture, voice, likeness, image, statements about the Campaign, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes. without any further compensation, notice, review, or consent. By entering this content, You represent and warrant that your entry is an original work of authorship, and does not violate any third party’s proprietary or intellectual property rights. If your entry infringes upon the intellectual property right of another, You will be disqualified at the sole discretion of The Beer Shop. If the content of your entry is claimed to constitute infringement of any proprietary or intellectual proprietary rights of any third party, You shall, at your sole expense, defend or settle against such claims. You shall indemnify, defend, and hold harmless The Beer Shop from and against any suit, proceeding, claims, liability, loss, damage, costs or expense, which The Beer Shop may incur, suffer, or be required to pay arising out of such infringement or suspected infringement of any third party’s right.

Terms & Conditions: The Beer Shop reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Campaign should virus, bug, non-authorized human intervention, fraud, or other cause beyond  The Beer Shop control corrupt or affect the administration, security, fairness, or proper conduct of the Campaign. In such case, The Beer Shop may select the Winner from all eligible entries received prior to and/or after (if appropriate) the action taken by The Beer Shop.  The Beer Shop reserves the right, in its sole discretion, to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Campaign or website or violates these Terms & Conditions. The Beer Shop has the right, in its sole discretion, to maintain the integrity of the Campaign, to void votes for any reason. Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Campaign may be a violation of criminal and civil laws. Should such attempt be made, The Beer Shop reserves the right to seek damages to the fullest extent permitted by law. Not to mention, your family will be incredibly disappointed in you.

Limitation of Liability: By entering, You agree to release and hold harmless The Beer Shop and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers, and directors from any liability, illness, injury, death, loss, litigation, claim, or damage that may occur, directly or indirectly, whether caused by negligence or not, from: (i) such entrant’s participation in the Campaign and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof; (ii) technical failures of any kind, including but not limited to the malfunction of any computer, cable, network, hardware, or software, or other mechanical equipment; (iii) the unavailability or inaccessibility of any transmissions, telephone, or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Promotion; (v) electronic or human error in the administration of the Promotion or the processing of entries.

Disputes: THIS Campaign IS GOVERNED BY THE LAWS OF THE STATE OF MASSACHUSETTS, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Campaign, participant agrees that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with this Campaign, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Hampden County, Massachusetts having jurisdiction. Further, in any such dispute, under no circumstances shall participant be permitted to obtain awards for, and hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Campaign). Participant further waives all rights to have damages multiplied or increased.

Privacy Policy: Subject to the terms and conditions of Section 8, information submitted with an entry is subject to the Privacy Policy stated on the The Beer Shop website. Privacy Policy

Winners List: Will be posted on the social media outlet of our choice. Probably Facebook.

Facebook: The Campaign hosted by The Beer Shop is in no way sponsored, endorsed, administered by, or associated with Facebook, Instagram, Twitter or any other company.

By submitting entry to this contest, You, the Contestant, have affirmatively reviewed, accepted, and agreed to all of the Official Rules.

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The Beer Shop internship.

The Beer Shop is looking for a paid intern to join our growing social media/video team this year.

The video/social media intern will be in charge of video filming and editing all of our Videos for all social media. They will work in conjunction with our social media team to assist us and learn how to grow an audience, how to engage viewers across a variety of mediums, and how to identify trending news in craft beer.

Responsibilities include shooting videos, editing and uploading video shorts. This may include some writing for Facebook video, YouTube, Instagram Story, and working with our staff to produce and edit digital content as well as engaging with our audience.

The ideal candidate must have a voracious appetite for filming, editing, craft beer and a knack for developing stories and videos that people want to share. He or she should be obsessed with Facebook and YouTube, active on Twitter, and inherently interested in craft beer.

He or she should be comfortable working in a fast-paced environment, possess excellent communication skills, and be excited about building our social media presence as well as building their own. A background film, editing media, other social media knowledge is a huge plus.

On site hours will vary, but will consists a few hours on Thursday’s, Friday’s, and Saturday’s. Editing can be done remotely and sent online.

To apply; send your resume to [email protected] use the title “internship”. Cheers and good luck!

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10 Must-Do Steps for Sustainable Homebrewing

10 Must-Do Steps for Sustainable Homebrewing

10 Must-Do Steps for Sustainable Homebrewing

In the craft beer world, solar panels and ambitious recycling programs have become the norm. Microbreweries from Alaska to Colorado to Massachusetts strive to be sustainable, local, and organic. But there’s an even greener way to drink beer: Make handcrafted ales in the comfort of your own home.

The 1.2 million U.S. homebrewers have some advantages when it comes to sustainability. They brew smaller batches and thus use fewer resources. They almost universally use kegs or reuse bottles, and they have no need for distribution, which is one of the most resource-intensive parts of commercial brewing.

However, many homebrewers still have room for improvement on the sustainability front. Homebrewers tend to be less efficient and more likely to use malt extract and imported ingredients than craft brewers, according to the USDA. But that doesn’t have to be the case. An eco-minded homebrewer can take a number of measures to green their brewing operations.

Homebrewing's History

Never brewed? Check out one of these excellent manuals:

1. Transition to Grains

Beer consists of four primary ingredients: water, barley, hops, and yeast. Most homebrewers begin with kits containing tubs of malted barley extract (barley that’s been malted, mashed, and concentrated into a syrup). Malt kits are a great place to start but, as with all food preparation, using less-processed ingredients gives the brewer more control over the finished product and more ability to purchase sustainably grown, minimally packaged ingredients. Moreover, brewing with grains usually produces better tasting beer, and the better the beer, the more dedicated the homebrewer. Transitioning to grains is a great first step toward sustainability. When using a malt recipe, look for an extract that doesn’t contain additives (most commonly corn syrup).

2. Choose Sustainable Equipment

Go for stainless steel and glass equipment over plastic options, which degrade over time and have a limited lifespan. Even small abrasions or scratches on plastic buckets can harbor bacteria and spoil a batch of beer, so many brewers go through a lot of buckets. Be sure to recycle them when they’re no longer usable. Before buying equipment, check Craigslist and other used sites for gently used carboys, kettles, coolers, and chillers.

3. Go Local and Organic

Today homebrewers have the option to brew with ingredients grown all over the world. For sustainability purposes, domestic usually beats imported, and less packaging is always best.

How local can a homebrew be? It depends on the location. Most barley is grown in Montana, Washington, North Dakota, and Idaho. The Pacific Northwest is home to the majority of commercial hops production. But with new local economies sprouting up to keep pace with the craft beer industry, a hops or barley farm could be nearby. Ask at a local brew shop: Brew-shop employees tend to be friendly, helpful, and responsive to customer concerns. Support them and be sure to express your desire for sustainable ingredients.

Choosing organic ingredients supports healthier ecosystems and helps ensure pesticide residues don’t end up in beer. In one study, beer grown with conventionally grown ingredients had detectable levels of five pesticides, including significant levels of Imidacloprid, an insecticide used heavily on conventional hops. Imidacloprid was recently banned in Europe because it is a threat to honeybees and may be dangerous to the developing nervous systems of children.

Until recently, it was difficult to find organic hops because the USDA didn’t require craft brewers to use them to attain organic certification. The USDA changed its rules in 2013, and organic hops production has already increased exponentially. Sustainably grown options will hopefully be even more readily available in the future.

4. Grow Your Own

It doesn’t get more local or sustainable than a brewer’s backyard. For beer with a truly local flavor, consider growing some ingredients on your own. Gardening enables homebrewers to experiment with unusual ingredients. Growing your own is also a way to remind yourself that, at its heart, beer is an agricultural product. Hops, peppers, and mint are three easy crops to try.

· Hops

The cones of this woody vine give beer its slightly bitter, citrusy flavor, plus it’s relatively easy to grow (depending on the climate). Ideally, hops need six to eight hours of full sunshine a day. They grow in most soil conditions, but require fertilization and good drainage. They are heavy nitrogen feeders. A good support system is crucial, because vines grow more than 30 feet high and can weigh up to 20 pounds. A fence, trellis, or the side of a building works well to support the vines.

It takes a couple of years for hops to get established. They won’t produce many cones the first couple of years as they focus energy on their root system. After that, it’s important to keep them from taking over the garden: They wrap their spiky tendrils around everything in sight.

· Peppers

Green chiles, jalapenos, poblanos, and habaneros can add heat, flavor, or both to a pale ale, IPA, or stout. Many brewers add peppers to the secondary fermentation (like a dry hop) or make a pepper extract and add it just before bottling. Peppers are relatively easy to grow in a home garden, but they are sensitive to cold, so should be planted after the danger of frost has passed. They like plenty of direct sun and fertile, well-drained soil.

· Mint

Like hops, mint is easy to grow once it’s established. It tolerates poor drainage and varying amounts of watering, and it does well in partial sunshine. It’s best to contain mint, because it will happily take over an entire yard if allowed (which makes for aromatic mowing, but may not be desired). Once mint is harvested, it can be made into mint extract and added to the secondary fermentation. As with peppers, experiment with small batches: A little mint goes a long way.

Consider incorporating other garden crops into the home brew. Hopped beer is a relatively modern invention. Before that, brewers made gruit using herbs in place of hops, such as yarrow, marsh rosemary, juniper berries, ginger, caraway seed, aniseed, nutmeg, and cinnamon. Pumpkin and berries can also make tasty ale additions.

The most dedicated DIY homebrewers may want to grow barley. It’s relatively easy to grow, but harvesting and malting are labor-intensive.

5. Reuse spent grains

Once the beer is brewed, a homebrewer has pounds of spent grains. Don’t throw it away! It has all sorts of uses. Add spent grains to garden soil or a compost pile. Feed it to chickens. Or, even better, use it in a bread recipe (like this whole grain version) or to whip up a delicious spent-grain treat invented by the geniuses at the Brooklyn Brew Shop. Try their Spent Grain Peanut Butter Cookies, Spent Grain Brownies, or Spent Grain Waffles.

Homebrewing Popularity

6. Reuse yeast

Rather than purchase new yeast each time, a brewer can reuse the same yeast five to ten times. After the first fermentation, save the yeast that settles on the bottom of the bucket or carboy, wash it, store it, and use it within a few weeks for the next batch. (This practice encourages back-to-back homebrew batches. Since homebrewing is more sustainable, it’s important to keep the inventory stocked.) If stored yeast sits longer than a few months, make a yeast starter to make sure it’s still viable.

7. Chill More Efficiently

Chilling the wort from 160 to 80 degrees is often the most wasteful process in homebrewing. Some brewers put the boiling pot of wort in the sink and run cold water to cool it down, which flushes gallons of clean water down the drain. It’s better to do an ice bath. Or fill recycled soda bottles with water, freeze, and use in place of ice. Afterward, return them to the freezer and reuse.

Try this handy trick when brewing malt kits. Purchase a reusable one-gallon food storage container. Fill it with water and freeze it. Then during the cool down, add the frozen block of ice to the wort in place of a gallon of water. It will help cool the wort quickly. Be careful to lower the ice gently to avoid splashing hot wort.

Immersion wort chillers are popular, because they cool rapidly, but they waste a lot of water. Blogger Chris Jensen devised a way to use his without wasting water. He connects it to an aquarium pump and circulates the water through an ice-filled cooler and back into the chiller. Jensen says he’s cut his water waste by three quarters using this method.

8. Reuse water

No matter the chilling method, there is some wasted water. Water conservation is important, because it takes a lot of energy to treat and deliver. According to the Environmental Protection Agency, “letting your faucet run for five minutes uses about as much energy as letting a 60-watt lightbulb run for 22 hours.” Moreover, the EPA says, “With the U.S. population doubling over the past 50 years, our thirst for water tripling, and at least 36 states facing water shortages by 2013, the need to conserve water is becoming more and more critical.” Don’t flush clean water from the brewing process down the drain. Use it on the garden or house plants, or in the washing machine.

9. Downsize Container Waste

Most homebrewers reuse bottles, which is more sustainable than throwing store-bought containers in the recycle bin. To cut down on even more waste, use swing-top bottles. A kegging system eliminates packaging altogether. (However, kegging requires the energy and expense of running a small fridge, so homebrewers should take that into account when deciding which is more sustainable.)

10. Green the Clean

All equipment used in brewing must be clean and free from soap residue, and all equipment used after the boil must be sanitized. When possible, choose biodegradable, environmentally-friendly cleansers and sanitizers. Seven Bridges Cooperative, an online supplier of organic brewing ingredients, recommends using 5-Star PBW (Powdered Brewery Wash) or Straight-A to clean and Iodophor to sanitize. Use a refillable spray bottle to save water.

By adopting the above measures, homebrewers can be confident they are good stewards of the environment while making the delicious beverages they love. In the words of Charles Papazian, all that’s left to do is, “Relax, don’t worry, have a homebrew.”

Sustainable Homebrewing

If this article has you interested in brewing sustainably, check out these custom bar ideas.—

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KBS release date announced!



 One of our favorite days is coming near. The release of Founders KBS. Sale of KBS will begin Saturday, April 4th, at 10am! If you are planning on arriving early, please keep in mind that lines form at the front of the store only. Please keep order, and feel free to bring beer to trade with other craft beer fans. When we open, you be handed a ticket. This ticket secures your KBS. Feel free to shop around and pick up some other Founders products. We still have Breakfast Stout & many of their back stage limited releases. 


As for the limits, we’ll let you know when “eagle has landed” how much we have and the amount we’ll allow per person. As an added treat, we have some 2014 KBS for sale via lottery.(All those with a ticket will get 1 ticket placed into the lotto for a chance to buy)


– cheers and we can’t wait until KBS day! 


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What’s your REAL beef with AB??

What’s your REAL beef with AB??

This is your last chance. After this, there is no turning back. You can drink what they’re selling you,—and the story ends. You wake up in your bed and believe whatever you want to believe. But if you persist, if you continue to dive deep, and you continue to drink that what you truly like—you stay in Wonderland, and I show you how deep the rabbit hole goes. Remember: all I’m offering is the truth. Nothing more.



From time to time talking in the shop someone will bring it up… it’s inevitable. It’s around us all the time, at every sporting event, every music fest. It’s a mainstay in advertising. It’s on TV, the radio, and it’s even in our social media. You’ll read tweets, see blog posts about AB InBev buying out another craft brewery and people getting up in arms about it. Look, I get it… it’s like big brother invading on our turf. I’m on your side, truly. More so than you’ll ever know. Day in day out, I fight representing beers simply because I appreciate the artisanship of the craft beer movement. Why fight? Not for the biggest payout, not because I get a kickbacks, and most certainly not to appease the craft beer community. I do what I do for enjoyment. Not to get street cred. Not for a pat on the back, but for the love of it.

In a perfect world, beer would stand on its own merit. People would drink what they like, not what TV or radio tells them to. And this goes twofold for the craft beer industry. People would be open to try new things. Not just what’s cool. Look, if we as craft beer enthusiast don’t want main stream beer to continue to tell us that the American adjunct lager is all that is beer, than we must also not fall victim to the hype train in the craft beer industry. Instead of looking for the rarest new ultra limited brew, why not try something that speaks to you? Instead of searching for a bottle of Cantillon, why not try the Kriek that it used to sit next to on the shelves before it became a rare gem? I’m not saying don’t seek out rare gems, but as a true fan we must find a way to do so, yet still hold on and support your favorite local beer despite what Ratebeer, BeerAdvocate or other media outlets tell you to like. My staff included.

Welcome to the valley of the real.

King of Market Share


The reality is AB controls more than 52% of the words beer. (Once you factor in that they own portions of Crown Modelo, and Corona as well as many of the “others” listed as 13.9%)

If you’ve ever been in my shop when this topic is brought up, I always grab two beers, hold them up and say “If these were the only two beers in the world, This one (gesturing to you the beer in my left hand) would be all AB InBev. This other beer would be everyone else.” Then setting that beer down, I would show them the other beer and say “This beer would be mostly Miller-Coors and mainstream imports”. The 1,000 plus beers in my shop make up a small fragment of the beer market. From their view point, we’re (craft beer) invading on their market.

Unfortunately they are the gate keeper, they are holding all the keys, they have all the money, and they’ve built the framework we’re to operate in. Even if main stream beer only held 1% of the market, there’s one other thing. They control the bulk distribution of ALL the beer in the US. Anyone not aware of this truth is still plugged in. Some aren’t ready to let go. They are far too dependent on the current system and how it’s built up. Like it or not, it’s the truth. Don’t believe me, go to your local liquor store, wait for delivery day and watch the Budweiser or Miller truck pull up to deliver craft beer. Even if shops such as mine that don’t sell Bud or Coors, you will still see these trucks pull up. It happens everywhere. This is the true reality. When a huge semi pulls up with Bud logo on it, we get questions. This post is the answer. You want change? I ask that you shop local. Support local breweries. Frequent them directly, and do it often. Patronize shops bars and pubs such as mine over large conglomerates. Vote with your dollar. Every dollar you spend feeds or starves that what you love, or that what you hate. Remember, it can be a Pretty truth.


-Rich Caudill

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Beer snobs vs beer geeks.

The Beer snob vs craft beer geek.
It seems in the industry these two words are used interchangeably. As a craft beer enthusiast I’d like to make a distinction.

-A craft Beer Geek (aka craft beer enthusiast) is one who engages in or discusses craft beer obsessively or with great attention to technical detail.

-Whereas a Beer Snob is one who possesses superior beer knowledge and looks down upon those who drink lesser beers.

A craft beer geek celebrates beer, shares great beer with great friends. A beer snob hoards rare beer, keeping it for their own enjoyment. An enthusiast supports their favorite brands, even in some of their lesser praised creations because they enjoy what the brewery stands for. A Snob, seeks out only high rated beers because they’ve been duped in believing that possession of a great beer makes them cool, rather than thinking its cool to have a great beer.

They say a pictures is worth 1,000 words. But I’ll say this picture is worth 1,000 beers. So I’ll post it rather than rambling on.

(Image from Beer Advocate sited from evolution-of-the-beer-geek
(Image from Beer Advocate sited from

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For those of you beer geeks that already know, and or follow Beer Advocate you probably seen Dann of Pretty Things post about pay to play in Boston. Here’s our stance –

I debated for a long time whether to chime in, or or whether to comment on this post or not. As somebody in the industry in MA who has some industry information, but no dog in the race because we run a package store as opposed to a bar and we’re not in the Boston area, perhaps I could clarify some things and add some insight. Please note; that I’m not in the bar or brewery industry, so I can’t fully speak for them. My goal is not to call anyone out, nor to judge, but perhaps for something good to come out of this. I would like the industry to instill some sort of ethics into craft beer standard operating practices.

If I had to bet my money on what will become of this and how things were done, I would say that every bar, distributer, and or brewery is currently operating within the legal scope within the law. At least they are on paper. In short, everything was done legally. Much like every other industry there’s loopholes within the laws and there’s ways to get around certain laws without breaking them or changing them but that requires one to walk a fine line. Perhaps some bars and/or corporations blatantly break the law, but it promise you, on paper it is well within the guides of the law.
The real question is “Is it ethical?”
What should be ethical in the craft beer community? I’d like the community to use this opportunity to talk about it and set ground rules.

And now let me take this time to play devils advocate and explain how pay to play has perhaps helps/helped the craft beer industry. Let’s say the year is 1970, and bar X is just setting up shop in Boston. Distributor X and distributor Y walk-in and deals are made within the legal scope of the law. ( though perhaps as I said earlier perhaps probably not ethical) Distributor has six lines, distributor Y also gets six lines. Now this is 1970 and at the time there’s less than 100 breweries in the USA.

Fast forward to the year 2014. Five new distributors have popped up as well as 1000’s of breweries. By the years and, they’re set to be 4000 breweries in the USA. This bar, still has the same 12 lines it’s always had. It was set up by distributor X and distributor Y. Without pay to play, how would these new 3000-4000 breweries get on tap? Again I’m not saying it’s right but I’m saying it’s probably done within the legal scope of the law and again, it doesn’t make it ethical.

I’ll go on my own rant now and ask the question why does everybody care which beers on tap in Boston? The reason is statistics show that up to 60% of beer sold in Massachusetts happens in the greater Boston area. So to be there, is to be where the moneys is so of course money is going to be involved. It’s just the Capitalistic way. Just my 2 cents.

Now, now how to educate the consumer to find the real dirty lines. Go to your local package store and ask for a keg list. Now look over the list.

If you notice bar a bar X has five beers from a specific distributor, and if you go back there some time later and that distributor has three beers on tap or six beers on tap that’s probably evidence that the lines are probably free play.

My 2 cents – we stand behind Dann

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Top Ten Stouts


Our top 10 Stouts this week.

Its that time of year, the weather is cold. He’re our top 10 for the last few weeks.


  1. Founders Breakfast Stout
  2. Atwater Vanilla Java Porter
  3. Left Hand Milk Stout
  4. Baxter Phantom Punch
  5. Breckenridge Vanilla Porter
  6. Black Chocolate Stout
  7. DFH Chicory Stout
  8. Left Hand Nitro Milk Stout
  9. Atwater Decadent Dark
  10. Old Rasputin Stout


What’s your favorite?

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Sam in Cans

BOSTON (February 19, 2013) – Samuel Adams announced today that for the first time it plans to offer Samuel Adams Boston Lager in a can – but not just any can. The new can design – the result of two years of ergonomic and sensory research and testing – aims to provide a drinking experience that is closer to the taste and comfort of drinking beer from a glass. The “Sam Can,” as the brewers call it, will hit shelves in early summer 2013, just in time for drinking occasions that call for the convenience of a can such as sporting events, boating or the beach.

“The debate over bottles vs. cans has been a sticking point for brewers in the craft beer community for years,” says Jim Koch, founder and brewer of Samuel Adams. “In the past, I had my doubts about putting Sam Adams in a can because I wasn’t convinced that Boston Lager would taste as good as it does from a bottle. But cans have changed. And I believe we’ve designed a can that provides a slight but noticeably better drinking experience than the standard beer can.”

Koch and the other brewers at Samuel Adams first worked with can manufacturer Ball Corporation to understand can design, technology, and how to package premium beer in cans. The brewers then worked with a design team at IDEO, a recognized global design firm, and finally enlisted the help of sensory expert, Roy Desrochers of GEI Consultants. Desrochers, a recognized beer flavor expert for the Master Brewer’s Association of the Americas (MBAA), has provided counsel to the brewing industry for almost three decades. With Desrochers’ help, Koch studied every aspect of the new can, from how it could potentially impact the flavor of Samuel Adam’s flagship Boston Lager to the ergonomics of how the beer flows from the can and hits the taste receptors on a drinker’s tongue.

“I worked with Jim and the other brewers at Sam Adams on an ergonomic and flavor study to understand the benefits of the new can,” says Desrochers. “The flared lip and wider top of the new Sam Can work in concert to deliver the beer in a way that makes the flavor closer to drinking out of a glass. Although subtle, this can delivers a more pronounced, more balanced flavor experience – something that was very important to the brewers. The extended lip of the can also creates a smoother, more comfortable overall drinking experience.”

The difference in drinking out of the new can as compared to a standard can will be modest, but drinkers should notice enhanced flavors and a more comfortable experience. The position of the can opening and wider lid, naturally opens up the mouth allowing for more air flow and positions the drinker’s nose closer to the hop aromas of the beer. A little known fact is that most of what we think we taste is actually what we smell – that’s why it’s hard to taste food with a stuffed up nose. Drinkers also noticed that the extended, curved lip of the can delivered the beer to the front of the palate to maximize the early enjoyment of the malt sweetness.

Koch’s end goal in developing a new can is to provide drinkers with the best possible Boston Lager drinking experience when they prefer the convenience of a can, like on the golf course or at the beach, without compromising the taste of his first and favorite beer, Samuel Adams Boston Lager. Celebrating the flavors and ingredients in Boston Lager is what also led to the development of the Samuel Adams Boston Lager Pint Glass in 2007, also the result of a lengthy research project to enhance the beer drinking experience.

“The new Sam Can required a million dollar investment in special equipment tooling along with time, research and testing. This new can will also cost more than the standard can to produce. It may seem a little crazy to make that kind of investment, but we felt the slight improvement in the drinking experience was worth the expense. We made decisions based on the beer, not on the bottom line,” Koch explains. “We’ve done tastings here at the brewery, with Sam Adams drinkers and our experts, “and now, we’re proud to launch Samuel Adams Boston Lager in cans. We have a vessel that gives our drinkers the best tasting Samuel Adams in a can.”

Among the many advantages of cans is that drinkers prefer cans in certain circumstances where bottles are often not allowed or convenient, such as beaches, parks, pools, sporting events, boats and airplanes. Samuel Adams Boston Lager in cans will be available in 12-packs nationwide beginning early summer, for a suggested retail price of $14.99-17.99 (price varies by market).


The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager®, in recognition of one of our nation’s great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager soon became a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 50 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the ‘extreme beer’ movement, where it seeks to challenge drinker’s perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and in the past five years has won more awards in international beer competitions than any other brewery in the world. As an independent company, brewing quality beer remains its single focus. Although Samuel Adams beer is America’s largest-selling craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit